Health Insurance like other things is needed by the insurance agents and provider to reach out to those who are looking for medical insurance covers. Unlike the old days when the buyer had to get in touch with an insurance company to ask for the medical covers they had to offer; today the companies would get to you with customized policies that would suit your individual needs.
People who are looking for medical covers usually try to search for the relevant information over the internet. There are sites that would prompt you to fill in forms that would ask for details around their medical well being and their expectation around a medical cover that they are looking for. These sites are basically lead generation sites. These sites would use these forms as data recourses and process them into a database that could be called as the health insurance leads.
Health insurance leads in simple terms could be defined as the information regarding the people who are looking out for health insurances. How detailed the leads are directly be dependent upon the blanks that are prompted to be filled by people who are exploring their options for medical cover.
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