
People who are looking for medical covers usually try to search for the relevant information over the internet. There are sites that would prompt you to fill in forms that would ask for details around their medical well being and their expectation around a medical cover that they are looking for. These sites are basically lead generation sites. These sites would use these forms as data recourses and process them into a database that could be called as the health insurance leads.
Health insurance leads in simple terms could be defined as the information regarding the people who are looking out for health insurances. How detailed the leads are directly be dependent upon the blanks that are prompted to be filled by people who are exploring their options for medical cover.
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